Big Data is an American electronic music project created by producer Alan Wilkis. Big Data is best known for the single "Dangerous", featuring Joywave, which reached number one on the Billboard Alternative Songs chart in August 2014, and was certified gold by the RIAA in May 2015.
real name: Alan Wilkis
formed in: Brooklyn
labels: Warner Bros. Records
genres: alternative rock, alternative dance, electronic music
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"Dangerous" is the debut single by American electronic music project Big Data, from their debut EP 1.0 (2013) and their debut studio album 2.0 (2015). It features American indie rock band Joywave, with vocals by the band's lead singer Daniel Armbruster.
"Dangerous" was first released as a digital single by Big Data member Alan Wilkis' label Wilcassettes LLC on October 1, 2013. An EP entitled 1.5, consisting of eight remixes of "Dangerous", was released on December 3, 2013. The single was subsequently re-released on June 3, 2014. In April 2016, the Austrian rapper Left Boy used a sample of the song in his song of the same title; "Dangerous".
The music video for "Dangerous" was released on February 19, 2014 and directed by Brandon LaGanke and John Carlucci of GHOST+COW, based on a concept developed with Alan Wilkis. It revolves around two shoe designers who develop an athletic shoe that encourages the wearer to commit acts of violence. The two designers first observe a group of shackled inmates wearing the shoes and walking in circles until one wearer bumps into another, resulting in one inmate violently headbutting another, to the point that blood splatters onto the testers. Satisfied with the results, a marketing meeting is held to develop advertising for the shoe.